Three Simple Tips For Packaging Design and Label Design

Audience

The importance of considering your target demographic is crucial for any packaging design or label design project. This is since there is a small window in which to pique a potential buyer’s interest. Like any undertaking where you are seeking to communicate effectively, you must first consider who the audience is. If not, you risk being overlooked.

For example, if your product is intended for seniors, a large font would be important to include in the final design. In this situation if a highly visible font is not used it will enable a senior to easily overlook your product – obviously not the desired outcome. Your ultimate mission in packaging design and in label design is to make an instant connection with your audience. This is an impossibility if you never define one. Therefore, determining your audience will always be your first step and also be the top consideration in all subsequent stages.

Create Multiple Versions

Creating multiple drafts is a common practice in creative pursuits, packaging design being no exception. If new to this method it may seem that it would take more time and energy to create more than one version of something. It may take some more time, but the result is always better. The timeline goes something like this: the first draft or two may not have anything good in them; the next few may have some kernels of good ideas in them and you mix and match these ideas; the last few are almost ready to go; then, finally, you decide on one and refine it to your liking.

When coming up with ideas don’t be afraid to experiment with the different variables that make up the packaging and try to come up with something markedly different in each version. For example, changing the fonts, colors, and even the material can change your perspective on what the packaging design is conveying. Try to emulate one design on one version, on the next try to be outrageous, and on another try for minimalism. It is an involved process that is fraught with frustrations, but the impact of the right packaging design and labeling design should never be underestimated.

Show, Don’t Tell

The cliche of a picture being worth a thousand words is a cliche because it is true at its core, packaging design proves this. Letting the layout, fonts, pictures, and colors pull most of the weight in the design does more than words ever could. In fact, the use of too many words in your packaging may dissuade people from picking up your product. This is not to say that using words on packaging is a sin of design, but let the words be correct and simple. They should fit in with the design and lend a hand to the visuals of the packaging, not become visuals themselves.

Ultimately, when creating packaging design and label design you should tell a story of your brand or product, share your ideas, and reflect your product’s and company’s values. How do you want your product to be a part of people’s lives? Do you want your product to appear elegant and posh, or familiar and approachable? These questions are abstract, highly subjective, and difficult to answer, and because of that they are important to answer. Being that there is taste and subjectivity involved in design, it is can be difficult to know where to begin. Using a professional who has years of experience and a wide range of types of products worked on is a wise decision rather than trying to wrestle with the problems that will arise in an area that may be new to you. Lien Design, based in San Diego, California has the experience to draw on and artist’s touch to make your packaging design and label design ensnare the consumers you desire!

Cosmetics Package Design Services In California

A beautiful packaging design is an essential mantra to sell your product and attract new customers. Going by the consumer psychology, most of them are attracted by the packaging and design of a new product and will buy it only if it appeals to them. In simpler terms, the more beautiful the packaging is, the more customers you garner. So now that you have an idea of the role played by packaging in branding and selling of your product, you should be focused upon choosing the right kind of designs or in fact the right kind of professionals to do the job.

   

We at LienDesign have an excellent and experienced team of professionals who will turn your ideas into reality. The best and most premium cosmetic package design services in California are to be found here with us.From just concept to final delivery, we aim to make creative packaging solutions a reality. The state-of-the-art technology and materials used by us help in the creation of beautiful, functional and safe cosmetic packaging that will make your cosmetic product stand out in stores.

Role of a Good Cosmetic Packaging Design

At the business level, cosmetic packaging plays a vital role in the success of a product. The first thing to be kept in mind is that it should be distinct and unique so that it can easily be spotted in stores or supermarkets. Its shelf presence goes a long way in creating a brand value for its customers. Therefore the packaging must be chosen in accordance to the overall significance of the product while being in sync with the design and color scheme of the brand. The aesthetic value of the brand as a whole shouldn’t be compromised while trying to create a packaging design.

   

Another important factor is safety. The packaging needs to be chemically inert as the chemicals present inside cosmetic products have a tendency to react with outside substances. The substance of choice is plastic in most cases as they are unreactive. Durability of the product is also a parameter that cannot be ignored while choosing a packaging. Whether the product is to be kept in your makeup bag, dressing table or bath room, the product or packaging are expected to stay in best condition and continue looking beautiful. Consumers too are aware of how packaging can affect the product and how easy it is to reuse and recycle. Therefore cosmetic packaging needs due diligence and creativity to sell.

Cosmetic Label Design Services in California

For all practical and aesthetic purposes, labeling your products is very important. Cosmetics are no exception to the same rule. With a well-designed label, the cosmetic product gets its own makeover and an image that can further be associated with related products. Moreover, your customers should also know what they are buying and what goes into making their products they are going to be use on their bodies. To create a positive brand image, you need to choose labels wisely and carefully and you cannot find better cosmetic label design services in California than at Liendesign.



We create cosmetic labels as per your product requirement whether it is a lip balm or a primer; you can expect to choose labels fitting your product shape and size. The use of vibrant and crisp colors for packaging makes them look appealing to consumers. You can custom design your labels or seek our expert help when it comes to choosing the best labels for your products because when it comes to appearances, customers do love a good looking product. Not just it, labels play an integral role in marketing and the success of your cosmetic line depends on the correct usage of labels. To get the expected results for all your sincere marketing efforts, you must take labeling and packaging in serious consideration.

A Good Marketing Tool

Your cosmetic product will never make the journey from shelf to home if your customers do not like their appearances. Moreover, since cosmetics are related with beauty, it should come as no surprise that your product label must be in sync with the same. Choose a label that suits the looks and feel of your product. It needs to build a brand image and create individuality in the mind of your potential customers. Our designers are more than equipped to help you in the process of creating a positivebrand image with the help of labels. We keep in mind a lot of factors while designing labels for any product.



Not only we focus on keeping the labels informative but also innovative and eye catching. We focus on simpler aspects such as colors and typography that strongly affect emotions. Different target markets require different color schemes that can be coordinated with your marketing strategies. The graphics, typography, ingredient information too need to be mentioned on the label for effective sales. Good designs labels aren’t just about creativity, a lot more goes into designing a well selling cosmetic label, ask our designers for more!

Food Packaging Design Services in California

Product packaging, in the context of graphic designing is a multi-faceted industry and a brand’s success can largely be attributed to branding and designing. Here at Liendesign, we provide the best food packaging services in California that guarantee your product’s success with the target consumers. But of course, a lot goes into food packaging apart from just a good eye for design. We have highly experienced graphic designers who have successfully created various designs for well-known brands. To get an idea about how we work, look at certain aspects we focus on:

 

Clarity and Simplicity

Nothing sells better than simplicity. While picking up a food product, an average consumer will only spare 4 seconds in trying to figure out two things:

What is the product for?

What is the brand behind it?

The supermarket shelves are full of products with no clear brand name or what exactly they are. Sure, they may have a pretty packaging but the packaging itself fails to explain what is inside the box. And if the consumer cannot distinguish between toilet cleaner and kids’ juices, the product will never make it far. Keeping that in mind, we keep the message clear and simple. We do not sacrifice over information for the sake of creativity; rather seek to achieve a balance.

Authenticity

At the heart of a good brand are three things- authenticity, character and memorability. These three elements also form the basis of great packaging designs. The reason behind this is simple- the market is full of products trying to get consumers’ attention. The only way to get noticed is to be different i.e. be authentic. However, authenticity again is a matter of exploration and creativity and our team of designers is well acquainted with both. We know what will get your food product noticed without compromising on standards and originality. We like to do things differently and that is why we are so successful.

 

Shelf Impact

A shopper never sees a product alone or in great detail. As products are lined up in rows and columns, certain patterns are formed and unless your product can stand out from the pattern and catch the shopper’s attention, our work isn’t done. We create designs that compel people to take a closer look. Shelf impact makes a huge difference in product sales and therefore it ought to have a distinctive appeal when it is placed on an actual shelf. You can trust our graphic designers to create a packaging that lends an enormous shelf impact to your product.

Drink Label Design Services in California

From shelf to the fridge, a well-designed drink label will ensure that your beverage products land up with the intended customers. Drink manufacturers know well that an average customer doesn’t know the difference between one bottle of wine and another, too often the decision to choose one over other is based on the label. This is why it is very important to get only the best labels on your products. The importance of branding and labeling of alcoholic drinks is far more important than the focus on any other food or beverage label. This is why we have only the best team at Liendesign to provide you with the best drink label services in California.

Say it With Labels

Alcohol has played an integral part in shaping opinions and cultures throughout history and the same associations can be found on their design labels. One advantage of the same is to make people identify with a certain taste and encourage buyers to adopt and accept a lifestyle depicted by the brand. As you are not going to personally sell your product, you need a label that does it for you. What is so special about your drink? What is its background? Its taste and ingredients? A good label will depict all these questions. You need to be communicating the core values of the drinks effectively and in a manner that makes people buy them.

Good Styling is Important

Your drink label should make the product stand out from the rest. No customer is going to cast it a second glance if it looks just like the rest. Colors, images, illustrations, fonts etc. all form a part of the brand appeal and equal importance must be paid to every aspect. The target customers need to feel associated with the product and the brand image. The key to selling your drink is to get a label that lays emphasis on overall look and feel of the drink.

 

Let The Professionals Handle it

And by professionals we mean, innovative and experienced people who know what they are up for! Our team of highly creative label designers is up for every challenge and we have created eye-catching and successful drink labels in the past. Our highly experienced tam of designers will put in their perspective in the design which is in sync with the core values of your product in order to create a label that is exactly right for your drinks.

Beverage Label Design Services in California

What makes your beverage products stand out from many others kept on the shelf? It is the brand image and of course the packaging design! The first thing a customer notices about your product is the appearance and for that, your product must be able to make in impression in just two seconds.
 
We at LienDesign offer the best and most creative, quality design services to help your beverage business grow. Coupled with innovative and marketable design solutions we offer the best beverage label design services in California that help in the expansion of your business. However, creating a unique beverage design to take your business to the next level is easier said than done. Your products’ appearance will convey your company’s message and aesthetics and at the same time it should appeal to potential buyers i.e. it should work well from a marketing angle as well. It is extremely essential that you trust only the best for your beverage label design and building a brand reputation.

Branding and Quality

Whether your product stands on its own or it is a part of a larger company, you need a well-established branding strategy that can sell the product in the market.Drinks like sodas, teas, beer, juice etc. have to consider brand image and highlight the quality of product as well as the brand behind it. Also, while branding you need to consider the target audience- the people who will be buying your beverage or who might buy the same. Once you have established a brand, it becomes very important to stick to the same strategy because people expect the familiarity of the product. Studies have proved that people tend to remain loyal customers when they enjoy a certain style of a particular product. Your brand should signify that, even if there are changes, you ought to stick to the basic theme of the brand and quality your company and product stand for.

 

Beverage Packaging Design Experience

Many years of hand-on experience and a team of some of the most innovative and creative graphic designers have easily distinguished us from the competition and build a foundation based on trust and best known methods in the industry. We have a very happy and communicative relationship with our clients and that has helped us understand their needs better and make informed decision on every facet of the product design. All the more reasons for you to be choosing us for your next product!

Food Label Design Services in California

 

The easiest way to get your product noticed is to put up attention grabbing labels on it. Your food products should only invigorate your company’s brand value and build customer loyalty. So where else can you get the best food label design services in California except at Liendesign. We have designed all kinds of labels and logos and have a wide range of customers.Whether it is elegant or contemporary, regal or whimsical, we have done it all and are ready to take up further challenges. Our happy clients come in all varieties and over and over again, we have outdone ourselves with each project. We understand that designing food labels can both be challenging and exciting. Our experienced graphic designers understand the challenges too well. Whereas it can be fun to create innovative designs that exhibit the essence of food and the company behind it, it is equally challenging to design a food label from a marketing angel for a target audience. Yet, we know our job and you can expect only the best quality work from us. Here’s why you should leave it to us.

Researching the Target Audience

You should know the audience before you set out to sell your product to them. We know it is of utmost importance to do ample research on your target audience. Our designers leave nothing to chance and even before they can begin sketching their design concepts, we collect all the resources we need. Food product labels do a lot more than just provide information about product. They also promote quality and fresh ingredients and sanitary processes and at the same time should appeal to the taste of consumers.

Different from Competition

Keeping in mind audience expectations is one thing but what about competition? You wouldn’t be surprised to see same kind of packaging and food labels on almost every food item. It is no surprise many companies do not experiment with food labels and put up labels that bear resemblance to each other. This is another reason you should trust us to design labels for your products. We will make your product stand out. Your food product is different from your competitors and that should be easily visible on the label. Trust our designers to achieve the same without compromising on customer expectations. Our food label designs are innovative, informative and will catch your target customer’s eye while giving you an edge over the competition.

Label Design Services in California

The first judgment of a product is formed from outside. The packaging and labels help it to stand out and create the first impression over your potential customers. A good label will help your product stand out, catch the eye of people and generate good marketing. So help your product create a good first impression with the help of impressive label designs. Let your labels create a positive brand image with your customers.

 

Label designing isn’t just about sticking a label on your product. It is an art, a technique to say most in a few words and pictures. It is about creating awareness about your product and building a brand image. All this with the help of a small picture and a few words and hence it become essential that you seek only the best label design services in California. We help your products turn into marketing pieces that speak of your company’s key messages and remind people of what your company does best.A well designed label in conjugation with an equally good product is the key to creating a good brand image and attracts more consumers.

At LienDesign, we offer a complete range of customizable label designs and our designers are more than willing to work with you on your design ideas. Whatever the size of your business, we consider it as our responsibility to provide only the best to our clients. Our label design services cover various aspects of label designing such as unique shapes, colors, sizes of the various materials.We aren’t limited to only a particular category and let our imagination and innovation run free. We have designed labels for various products and services that include food label designs, drink label designs, beverage label designs, beer label designs, and juice label designs to cosmetics label designs.

There is no one particular field we limit our designing to, we design label for diverse products such as foods, drinks, accessories etc. With highly experienced graphic designers and marketing professionals in our team, you can be assured of assistance at every stage from printing and packaging to total design solutions. This allows you to have more control over your branding strategy. So if you need a top shelf label designed and need it done well and in time, you know you count on us. Our team specializes in optimization of designs for digital printing. Whether you need to get your design customized or optimized or need a design from the scratch, you can always contact us.

Custom Illustration Services in California

Illustrations are the right combinations of art, innovation and culture.Our highly specialized and experienced team of graphic designers can effectively put your ideas and imagination into action that will bring the desired results. You don’t have to worry about finding good graphic designers in California anymore because you have already found the great! We offer custom illustration services in California for every business need and size. Whether it is a startup or MNC, we understand your needs as Liendesign and work according to your requirements and visualization. We understand that when it comes to custom illustrations, no one size fits all. Every client has a different vision and for that they need us to bring these illustrations alive. We know it is of extreme importance for you to have a graphic designer service provider that can be on the same page as your, your vision and ideas and turn your custom illustrations into reality.

 

Very often your marketing campaigns have to cross multiple channels from internet to direct mail, print advertising and multimedia. It isn’t limited to just one channel. So why, should you stick to just one design? Our team not only understands your vision and ideas but will also offer assistance at every roadblock. Stuck at any idea? Cannot get past the initial stages of an idea? Do not know how effectively communicate your idea to our team? Trust us to guide you through it all because for us, customer satisfaction is of prime importance.

Why us?

We value good work and experience like no other services which is why our team of designers is highly trained and skilled so as to ensure you get to work with people who are more than capable of working with your needs and visions. Our team is highly dynamic and experienced and working with a wide range of clients and communities gives one an edge over others. There are no limitations to what we can create. If you can imagine it, we can create it. No matter what industry you belong to, if you need it done, we will do it for you.

We are also stickler for details. Being detail oriented helps you to serve you better and getting your work done as perfectly as possible.So much so that we pass your illustrations through quality control so that there are no deviations from the set pattern and guidelines. We want your custom illustrations to be perfect and in an attempt to achieve that, we do whatever it takes.

Print & Advertising Services In California

Advertising comes in all forms but every shape and size of an advertisement aims at one thing- to sell a product or services and build brand image. Keeping that in mind, we realize the importance of advertising and especially print advertising because texts, visuals and their combinations have the power to create a brand and take to new heights. Only at Liendesign, you can get the best print & advertising services in California.

We work on the very basic concept and that is- print advertisements are the key to creating a market for your brand. You need to conceptualize these facts while working on a particular advertisement or a marketing campaign. Your advertisement should convey the message while keeping the attention on the product.We strive to deliver result oriented, holistic print & advertising services to our clients that gets them the desired results. With years of experience and services and clientele to be proud of, there is no other place you can get a better deal and results than us.
 

The famous advertising guru David Ogilvy once said that a good advertisement is one in which the product is the hero. We abide by that while designing ads for your products and services. We work by analyzing your needs and create a message that catches your potential customer’s eye and delivers the desired results. If it catches attention, it sells and if it sells your brand gains recognition. And that is all we want- a happy client!

Our Role And Process

We help our clients in streamlining their production process by incorporating effective methods of print and advertisement that increases the value of their products. We work directly with our clients helping and supporting them throughout the process. We can assure you that we follow only the best advertisement practices that work in the favor of our clients. Our disciplined and dedicated team follows certain guidelines to come up only with the best in the market. Our creative team strives to create print advertisements that are eye catching, will get the desired results and all the while keep the focus on your product.

We have a highly creative and experienced team of graphic designers that can convey your message visually in an effective manner. We are very well aware that advertisement is just a medium to communicate and connect to your customers. Therefore we use this tool effectively to engage attention, trigger emotions and very often change their perspective. graphic design, package design, brochure design, lien design, graphic design services, logo design, packaging design

Package Design Services in California

Product packaging can make a lot of difference in how consumers view your product. Most manufacturers realize this simple truth that good product packaging is equally essential as the product itself for the overall success of your product. And that is why they trust only professionals to handle the job. We provide premium quality package design services in California that appeal to your target audience.

While package designing may seem like an easy job, it is not. It requires a lot of homework, research and brand awareness. A good designer should be able to put himself in the manufacture’s shoes as well as at consumer’s place. We at Liendesign take care of all this and a lot more and keep ourselves updates on recent market trends, your target consumers, their psyche and your company’s DNA and core values. We understand that it’s vital to convey necessary information about the quality and content of your products while keeping them visually appealing. And that is why you should choose only the best in order to create the desired effect.

Brand Strategy and Identity

While creating innovative and informative package designs, it is important to keep the focus on brand strategy and identity. Even before one can get started, it is important to know where you are heading to. What we mean is that knowing your destination is an integral part of your journey and that is why we work within your brand ethics to collect information, data and insights that will help your products stand out. However, in the process, we don’t compromise on your brand identity. Whether it is evolutionary or revolutionary, whatever strategy you follow, we will work in sync with it to create precise, innovative and informative package designs for your product. From the name to the aesthetics, we will ensure that consumers take notice of your product.

Packaging Designs

A good packaging can help your product sell like hot cakes while a poorly done packaging can make it spend days on the shelf. And we understand what goes into creating good package designs. To fulfill its purpose, packaging needs to have a drawing power i.e. it should be visually appealing to a particular market or your target customers. We have marketing experts in our team who ensure that your package design includes all the buying triggers that are needed to draw attention and build a consumer base. We help your product create a lasting impression in the first time itself.

Premium Quality logo Services in California

When it comes to finding premium quality logo services in California, there is one name you cannot just ignore- Liendesign. We have created outstanding Logo designs for various top-notch businesses as well as startups that have exaggerated their influence in front of the public. To begin with, we are all surrounded by logos. To the general public, a logo is reminder of a company’s aesthetics and the services it provides.

To a client, a logo is a point of recognition and if you see it from our angle, every logo is a creative challenge of inculcating our clients’ ideas and business into a single graphic design. This is why it becomes even more important to be cautious while choosing a logo design service. Your brand reputation hangs on your logo and any loophole could have an undesired impact on your business.

How does it work?

We have a dedicated and highly experienced team of creative artists and logo designers whose only aim is to make your business look great. Once thought of as a complex process, our designers have simplified it through technology. Once you hand over your project to us, our whole team works with sheer dedication and determination you provide you only the absolute best.

Why choose us?

We agree that the internet is full of websites claiming to design logos for your brand at so and so cost, minimum time and what not! So why choose us when you can probably get a less expensive deal elsewhere? The answer to that is not everybody will stick to your company’s aesthetics and DNA while designing a logo. We have an experience to be proud of and our success stories are something you should look at once before you finally decide. We believe in crafting brands because designing a professional logo isn’t everybody’s cup of tea. Our team of professional creative artists and logo designers deal with each client in a different manner depending on their design needs and specifications. We work hard and with efficiency. Before customizing and settling on a final image, we put thorough efforts in analyzing the industrial trends as well as marketing trends of the related domain. Customers satisfaction is another work related area we don’t compromise upon.

We work with an aim to provide 100% customer satisfaction to our clients. One way to do attain is to incorporate key elements of innovation, creativity and professionalism in all our designs. We have a dedicated team of designers that work round the clock to develop highly creative and premium quality logo designs.

Best & Premium Graphic Design Services in California

Looking for out-of-the-box graphic designs to promote your business or stand out in the market? Look no further than Lien Design because we are here to provide you the best & premium graphic design services in California. We understand that a graphic design needs to be impressive, eye-catching as well as should fit within the budget. That is why we realize the importance of a good graphic design for the success of your business. We just don’t deliver designs; we deliver results based on many years of experience and strategic designing to catch your potential customer’s eye.

Strategic Designs

We take the message to the medium. Our graphic designs are thoughtful and creative at the same time. We don’t just decorate pretty packages and hand them over, we use concept and combine it with thought and strategy to create artwork. We want to present your company with the best possible designs so that it creates an impact over your customers. We use years of experience for getting your artwork ready and we always deliver within time. We design with the end results in mind- whether it has to be a brochure, a poster or an advert? Whatever it is that you need our services for; we will get your work done well within time.

Our Services

A picture speaks louder than a thousand words. This is what we keep in mind when we get set to work. A well designed logo, advert or brochure will say a lot more about your company than you would have thought. Just designing isn’t going to get you into market, you need a well thought of creative design and innovative graphics. A good graphic design makes you stand out from the crowd and it also repositions your brand in the market.We offer a wide range of graphic designs that can effectively put thoughts and ideas into creative designs. We are not your regular graphic designing firm that does run-of-the-mill kind of work. We put thoughts and creativity in all our work because excellence is our habit. Our various services include: • Billboards • Booklets • Brochures • Business cards • Catalogs • Custom Illustrations • Custom photography • Direct Mail • Envelopes • Exterior signage • Flyers • Logo Development • Letterheads • Media Kits • Package Design • Point of purchase displays • Posters • Power point or keynote presentations • Print advertisement • Website Design

Why Hire us?

When you hire Lien Design, you associate yourself with the best in the industry and you can stay assured that we will provide dedicated and exceptional services along the way. We are a team of skilled and experienced designers with years of creative experience in the industry and we also have hundreds of successful brands in our portfolio. So when you have hired us, stay assured of quality because that is one thing we don’t compromise upon. We are extremely client-oriented and all our designs are tailored to match our client’s needs at every stage. Efficiency and attention are attributes we are proud of and we are here to ensure that we get your work done efficiently, creatively and within time.