Three Simple Tips For Packaging Design and Label Design

Audience

The importance of considering your target demographic is crucial for any packaging design or label design project. This is since there is a small window in which to pique a potential buyer’s interest. Like any undertaking where you are seeking to communicate effectively, you must first consider who the audience is. If not, you risk being overlooked.

For example, if your product is intended for seniors, a large font would be important to include in the final design. In this situation if a highly visible font is not used it will enable a senior to easily overlook your product – obviously not the desired outcome. Your ultimate mission in packaging design and in label design is to make an instant connection with your audience. This is an impossibility if you never define one. Therefore, determining your audience will always be your first step and also be the top consideration in all subsequent stages.

Create Multiple Versions

Creating multiple drafts is a common practice in creative pursuits, packaging design being no exception. If new to this method it may seem that it would take more time and energy to create more than one version of something. It may take some more time, but the result is always better. The timeline goes something like this: the first draft or two may not have anything good in them; the next few may have some kernels of good ideas in them and you mix and match these ideas; the last few are almost ready to go; then, finally, you decide on one and refine it to your liking.

When coming up with ideas don’t be afraid to experiment with the different variables that make up the packaging and try to come up with something markedly different in each version. For example, changing the fonts, colors, and even the material can change your perspective on what the packaging design is conveying. Try to emulate one design on one version, on the next try to be outrageous, and on another try for minimalism. It is an involved process that is fraught with frustrations, but the impact of the right packaging design and labeling design should never be underestimated.

Show, Don’t Tell

The cliche of a picture being worth a thousand words is a cliche because it is true at its core, packaging design proves this. Letting the layout, fonts, pictures, and colors pull most of the weight in the design does more than words ever could. In fact, the use of too many words in your packaging may dissuade people from picking up your product. This is not to say that using words on packaging is a sin of design, but let the words be correct and simple. They should fit in with the design and lend a hand to the visuals of the packaging, not become visuals themselves.

Ultimately, when creating packaging design and label design you should tell a story of your brand or product, share your ideas, and reflect your product’s and company’s values. How do you want your product to be a part of people’s lives? Do you want your product to appear elegant and posh, or familiar and approachable? These questions are abstract, highly subjective, and difficult to answer, and because of that they are important to answer. Being that there is taste and subjectivity involved in design, it is can be difficult to know where to begin. Using a professional who has years of experience and a wide range of types of products worked on is a wise decision rather than trying to wrestle with the problems that will arise in an area that may be new to you. Lien Design, based in San Diego, California has the experience to draw on and artist’s touch to make your packaging design and label design ensnare the consumers you desire!

Cosmetics Package Design Services In California

A beautiful packaging design is an essential mantra to sell your product and attract new customers. Going by the consumer psychology, most of them are attracted by the packaging and design of a new product and will buy it only if it appeals to them. In simpler terms, the more beautiful the packaging is, the more customers you garner. So now that you have an idea of the role played by packaging in branding and selling of your product, you should be focused upon choosing the right kind of designs or in fact the right kind of professionals to do the job.

   

We at LienDesign have an excellent and experienced team of professionals who will turn your ideas into reality. The best and most premium cosmetic package design services in California are to be found here with us.From just concept to final delivery, we aim to make creative packaging solutions a reality. The state-of-the-art technology and materials used by us help in the creation of beautiful, functional and safe cosmetic packaging that will make your cosmetic product stand out in stores.

Role of a Good Cosmetic Packaging Design

At the business level, cosmetic packaging plays a vital role in the success of a product. The first thing to be kept in mind is that it should be distinct and unique so that it can easily be spotted in stores or supermarkets. Its shelf presence goes a long way in creating a brand value for its customers. Therefore the packaging must be chosen in accordance to the overall significance of the product while being in sync with the design and color scheme of the brand. The aesthetic value of the brand as a whole shouldn’t be compromised while trying to create a packaging design.

   

Another important factor is safety. The packaging needs to be chemically inert as the chemicals present inside cosmetic products have a tendency to react with outside substances. The substance of choice is plastic in most cases as they are unreactive. Durability of the product is also a parameter that cannot be ignored while choosing a packaging. Whether the product is to be kept in your makeup bag, dressing table or bath room, the product or packaging are expected to stay in best condition and continue looking beautiful. Consumers too are aware of how packaging can affect the product and how easy it is to reuse and recycle. Therefore cosmetic packaging needs due diligence and creativity to sell.

Cosmetic Label Design Services in California

For all practical and aesthetic purposes, labeling your products is very important. Cosmetics are no exception to the same rule. With a well-designed label, the cosmetic product gets its own makeover and an image that can further be associated with related products. Moreover, your customers should also know what they are buying and what goes into making their products they are going to be use on their bodies. To create a positive brand image, you need to choose labels wisely and carefully and you cannot find better cosmetic label design services in California than at Liendesign.



We create cosmetic labels as per your product requirement whether it is a lip balm or a primer; you can expect to choose labels fitting your product shape and size. The use of vibrant and crisp colors for packaging makes them look appealing to consumers. You can custom design your labels or seek our expert help when it comes to choosing the best labels for your products because when it comes to appearances, customers do love a good looking product. Not just it, labels play an integral role in marketing and the success of your cosmetic line depends on the correct usage of labels. To get the expected results for all your sincere marketing efforts, you must take labeling and packaging in serious consideration.

A Good Marketing Tool

Your cosmetic product will never make the journey from shelf to home if your customers do not like their appearances. Moreover, since cosmetics are related with beauty, it should come as no surprise that your product label must be in sync with the same. Choose a label that suits the looks and feel of your product. It needs to build a brand image and create individuality in the mind of your potential customers. Our designers are more than equipped to help you in the process of creating a positivebrand image with the help of labels. We keep in mind a lot of factors while designing labels for any product.



Not only we focus on keeping the labels informative but also innovative and eye catching. We focus on simpler aspects such as colors and typography that strongly affect emotions. Different target markets require different color schemes that can be coordinated with your marketing strategies. The graphics, typography, ingredient information too need to be mentioned on the label for effective sales. Good designs labels aren’t just about creativity, a lot more goes into designing a well selling cosmetic label, ask our designers for more!

Food Packaging Design Services in California

Product packaging, in the context of graphic designing is a multi-faceted industry and a brand’s success can largely be attributed to branding and designing. Here at Liendesign, we provide the best food packaging services in California that guarantee your product’s success with the target consumers. But of course, a lot goes into food packaging apart from just a good eye for design. We have highly experienced graphic designers who have successfully created various designs for well-known brands. To get an idea about how we work, look at certain aspects we focus on:

 

Clarity and Simplicity

Nothing sells better than simplicity. While picking up a food product, an average consumer will only spare 4 seconds in trying to figure out two things:

What is the product for?

What is the brand behind it?

The supermarket shelves are full of products with no clear brand name or what exactly they are. Sure, they may have a pretty packaging but the packaging itself fails to explain what is inside the box. And if the consumer cannot distinguish between toilet cleaner and kids’ juices, the product will never make it far. Keeping that in mind, we keep the message clear and simple. We do not sacrifice over information for the sake of creativity; rather seek to achieve a balance.

Authenticity

At the heart of a good brand are three things- authenticity, character and memorability. These three elements also form the basis of great packaging designs. The reason behind this is simple- the market is full of products trying to get consumers’ attention. The only way to get noticed is to be different i.e. be authentic. However, authenticity again is a matter of exploration and creativity and our team of designers is well acquainted with both. We know what will get your food product noticed without compromising on standards and originality. We like to do things differently and that is why we are so successful.

 

Shelf Impact

A shopper never sees a product alone or in great detail. As products are lined up in rows and columns, certain patterns are formed and unless your product can stand out from the pattern and catch the shopper’s attention, our work isn’t done. We create designs that compel people to take a closer look. Shelf impact makes a huge difference in product sales and therefore it ought to have a distinctive appeal when it is placed on an actual shelf. You can trust our graphic designers to create a packaging that lends an enormous shelf impact to your product.

Drink Label Design Services in California

From shelf to the fridge, a well-designed drink label will ensure that your beverage products land up with the intended customers. Drink manufacturers know well that an average customer doesn’t know the difference between one bottle of wine and another, too often the decision to choose one over other is based on the label. This is why it is very important to get only the best labels on your products. The importance of branding and labeling of alcoholic drinks is far more important than the focus on any other food or beverage label. This is why we have only the best team at Liendesign to provide you with the best drink label services in California.

Say it With Labels

Alcohol has played an integral part in shaping opinions and cultures throughout history and the same associations can be found on their design labels. One advantage of the same is to make people identify with a certain taste and encourage buyers to adopt and accept a lifestyle depicted by the brand. As you are not going to personally sell your product, you need a label that does it for you. What is so special about your drink? What is its background? Its taste and ingredients? A good label will depict all these questions. You need to be communicating the core values of the drinks effectively and in a manner that makes people buy them.

Good Styling is Important

Your drink label should make the product stand out from the rest. No customer is going to cast it a second glance if it looks just like the rest. Colors, images, illustrations, fonts etc. all form a part of the brand appeal and equal importance must be paid to every aspect. The target customers need to feel associated with the product and the brand image. The key to selling your drink is to get a label that lays emphasis on overall look and feel of the drink.

 

Let The Professionals Handle it

And by professionals we mean, innovative and experienced people who know what they are up for! Our team of highly creative label designers is up for every challenge and we have created eye-catching and successful drink labels in the past. Our highly experienced tam of designers will put in their perspective in the design which is in sync with the core values of your product in order to create a label that is exactly right for your drinks.

Beverage Label Design Services in California

What makes your beverage products stand out from many others kept on the shelf? It is the brand image and of course the packaging design! The first thing a customer notices about your product is the appearance and for that, your product must be able to make in impression in just two seconds.
 
We at LienDesign offer the best and most creative, quality design services to help your beverage business grow. Coupled with innovative and marketable design solutions we offer the best beverage label design services in California that help in the expansion of your business. However, creating a unique beverage design to take your business to the next level is easier said than done. Your products’ appearance will convey your company’s message and aesthetics and at the same time it should appeal to potential buyers i.e. it should work well from a marketing angle as well. It is extremely essential that you trust only the best for your beverage label design and building a brand reputation.

Branding and Quality

Whether your product stands on its own or it is a part of a larger company, you need a well-established branding strategy that can sell the product in the market.Drinks like sodas, teas, beer, juice etc. have to consider brand image and highlight the quality of product as well as the brand behind it. Also, while branding you need to consider the target audience- the people who will be buying your beverage or who might buy the same. Once you have established a brand, it becomes very important to stick to the same strategy because people expect the familiarity of the product. Studies have proved that people tend to remain loyal customers when they enjoy a certain style of a particular product. Your brand should signify that, even if there are changes, you ought to stick to the basic theme of the brand and quality your company and product stand for.

 

Beverage Packaging Design Experience

Many years of hand-on experience and a team of some of the most innovative and creative graphic designers have easily distinguished us from the competition and build a foundation based on trust and best known methods in the industry. We have a very happy and communicative relationship with our clients and that has helped us understand their needs better and make informed decision on every facet of the product design. All the more reasons for you to be choosing us for your next product!

Food Label Design Services in California

 

The easiest way to get your product noticed is to put up attention grabbing labels on it. Your food products should only invigorate your company’s brand value and build customer loyalty. So where else can you get the best food label design services in California except at Liendesign. We have designed all kinds of labels and logos and have a wide range of customers.Whether it is elegant or contemporary, regal or whimsical, we have done it all and are ready to take up further challenges. Our happy clients come in all varieties and over and over again, we have outdone ourselves with each project. We understand that designing food labels can both be challenging and exciting. Our experienced graphic designers understand the challenges too well. Whereas it can be fun to create innovative designs that exhibit the essence of food and the company behind it, it is equally challenging to design a food label from a marketing angel for a target audience. Yet, we know our job and you can expect only the best quality work from us. Here’s why you should leave it to us.

Researching the Target Audience

You should know the audience before you set out to sell your product to them. We know it is of utmost importance to do ample research on your target audience. Our designers leave nothing to chance and even before they can begin sketching their design concepts, we collect all the resources we need. Food product labels do a lot more than just provide information about product. They also promote quality and fresh ingredients and sanitary processes and at the same time should appeal to the taste of consumers.

Different from Competition

Keeping in mind audience expectations is one thing but what about competition? You wouldn’t be surprised to see same kind of packaging and food labels on almost every food item. It is no surprise many companies do not experiment with food labels and put up labels that bear resemblance to each other. This is another reason you should trust us to design labels for your products. We will make your product stand out. Your food product is different from your competitors and that should be easily visible on the label. Trust our designers to achieve the same without compromising on customer expectations. Our food label designs are innovative, informative and will catch your target customer’s eye while giving you an edge over the competition.